Thursday, 29 September 2011

Better Ways For The New Economic Age

Dr.P.K.Dutta

I am an unabashed fan of Dr.W.E.Deming (1900-1993), the Father of the 3rd.Industrial Revolution in Japan in 1950. I am painfully aware that I may be at fault for repeatedly talking about the various facets of Dr.Deming’s approach to transformation for the New Economic Age. There is so much more of what he said and did and how his ideas changed a devastated nation to rise to become an ever active economic dynamo! I felt I should share my lessons learnt at the feet of the master with my fellow countrymen.

I took the vow while shaking hands with him for the last time in 1992 that I would try as much as I could to spread his message to my people in India and help anyone wanting to give it a chance to work, I plead with you to kindly consider the following table 1 and tell me if it made any sense to you.  My focus is ‘you’ in singular number, because only you can make a difference!

Indeed, Dr.Deming’s radical view for transformation of the individual first is not at all appealing to many people. For, we tend to pass on the buck to someone else, in the organisation (or society, government etc.), to cause the desired transformation, which any way can not happen. We are not prepared to accept our own responsibility to change, which can be like– a leap into the unknown. However, I believe that unless we make a committed beginning here and now for learning the better ways by each one of us who want good things to happen for us, the balloon of India rising as an economic power, may not remain afloat in the not too distant a future. We have many deep seated maladies to be eradicated to develop a new mindset or else…! But we must begin now, otherwise our coming generations will find it difficult to forgive us!

The major part of transformation must come from individuals like you and I, the middle-class, because it is large, reasonably educated, articulated and very selfish So, they should realise soon they stand to loose out and suffer the worst in case of a future melt-down, like it is now in the West.. In the USA and Western Europe, the working class is facing the maximum damage. So we must learn to do things differently.

 We need to remember that success in the past in the traditional ways of managing and administering organisations in the West, did not guarantee much success now. In my humble opinion, in fact the root cause of their dismal failures today can be traced back to their old ways of doing things the ‘cow boy’ ways, especially in the USA, for over one hundred years. Those days are over already.

Here, we are mainly talking about the business and administration world; but the lessons to learn and the remedies are equally valid for all kinds of human organisations, Schools, Universities, NGOs, Public Offices, Hospitals and households etc. It is just the “somebody else” mindset of the individuals is holding us back. I often hear refrains, like “somebody should do something about it” sort of expectations. Therefore, nothing changes. Here, there is no way to order and get a ready to eat instant pudding! Nor anybody else to serve us on the plate!

Anyway, before drifting away, let me present before you the Deming’s ideas on better management practices in the New Economic Age. His seminal books, “Out of the Crisis” and “New Economics” published by the Centre for Advanced Engineering Studies(CAES) at the Massachusetts Institute of Technology, USA can  give the interested readers  more to ponder over the following better ways:
Table 1.
Traditional  Ways
Better Ways
1) REACTIVE: Only skill is required not knowledge, not sound theory of management; only MBO (numbers) Thinking mind is not considered important. Just do it – belief.
UNDERSTANDING THEORY OF MANAGEMENT for taking decisions involving the complete system made up of - man, method, material, machinery, work-environment/ values to consider arriving at optimum outcome.
 2) MANAGEMENT OF RESULT: at any cost; tampering, fudging figures, manipulating, forcing, acting without knowing how to get result, carrot and stick approach and rule book etc. Going for instant actions only.
Consider the system first to reduce faults at the source upstream, fix them. Costs and failures are not causes, which by themselves can not be reduced. Avoid instant actions by tampering, instead separate the common (chronic) causes from the special (acute) causes and then only work for reducing variations in out comes. It can not be forced. Confusing the chronic and acute causes leads to disappointments. This calls for  sound knowledge.
3) WORK STANDARDS, QUOTAS, TARGETS etc., when forced on people, only increased costs, hidden wastages, robbed people from joy and pride in good work, demoralised and shuts off the chance of continual improvements, bitterness all over the work-place, loss of vigour and vitality in the organisation – boring.
Considers People as ‘Liability’!
The better way is to understand the complete system and sharing the knowledge with one and all to improve the total system if better outcomes are to be assured. Remembering that only the system (process) delivers. Any attempt to beat the system by force will only make the outcomes worse (if not covered up by fudging figures!).

Must believe that the people want to do a good job. Respect them. Do not put them  under ‘liability’
4) INCREASE PAY FOR THE INDIVIDUAL --PAY FOR WHAT YOU GET syndrome; incentive for numbers, anything else of vital importance becomes casualty, backfires later on, burn out of honest people and eventually loss to the organisation, Encourages Win-Lose adversarial competition.-to show results only. Managers sit on judgement, fails to coach with knowledge of problems and care for the people.
·         Put all people on a regular system of fair pay to enable people to feel secure and eliminate win-lose gambling and manipulation
·         Provide competent leadership to inspire and guide, coach and not to pass Judgement, to lead people to win-win situation and make total system improvement.
·         Discourage adversarial competition for salary raise, promotion etc.
MONETARY INCENTIVES ARE LIKE OPIUM, avoid them


Here, it may be necessary to explain what he called “The System”. As a matter of fact this is at the core of the much revered Deming topic in Japan, The System of Profound Knowledge”. We can not discuss this now; but only highlight a little. For, in the casual way we often utter the word ‘system’ to mean different things to different people to suit our own conveniences.

However, in science, “A System is an assembly of parts, components, sub-components, sub-systems, arranged in such a way that together interdependently all of them perform to satisfy only One Aim. One system-one aim is a critical point to understand. However, here a philosophical question can arise, like what is the purpose (aim) of our solar system? I have no idea! It is a system for sure, because the planets revolve round the sun in a certain path and in some periodicity and also rotates on their own axes and they are interdependent. Also, it is only a small sub-system in the huge boundary-less cosmos, again functioning interdependently. Our present knowledge is not adequate to explain the ‘why’s and ‘how’s of such mysteries.

Now, let me come down to our good old earth. Here, we even with limited knowledge can manage our human organisations, the systems much better for the aim “prosperity and happiness of the earth-dwellers” if only we understand our smaller sub-systems, components and their roles in the above aim of mankind. I found it rather tough when I learnt for the first time about it at the feet of the master. I hope over the years, after lot of turbulence in my mind could I understand it to a small extent in practical applicable terms. In organisations I experimented with these ideas too. Therefore, I am trying to share with you.

Shall we together take this road for our own good or shall we await the arrival of the ‘Avatar’, the last one, “Kalki”, the destroyer?

If we study the above table intently, we can see the differences between the traditional management approach and the better ways suggested by Deming. Apparently, the table is self-explanatory and so I am not elaborating on the text it contains. However, I assure the readers, in case of any clarity still required, I will be grateful to elaborate further via e-mail exchange.

In the process I too can learn a bit more! Can’t I?


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Monday, 26 September 2011

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P. K. Dutta, DIC, PhD (Lon.) Tel:+912026854287
C-7, Green Acres e-mail: pkd@vsnl.com
Salunke Vihar Road Mobile: 9422301438
P u n e – 411 048
WHAT A WONDERFUL STORY TO SHARE?
Dr.Pulin K. Dutta
The following story I present here for my dear readers of Melange. It made me think,
kept me awake and so I hope you too will find it interesting and useful, because this is
all real and doable.
With the kind permission of Mrs.Meher Pudumjee, Chairperson of Thermax Limited,
Pune, I am reproducing verbatim her version as follows.
Please note the italics are mine.
Meher wrote in the company’s house magazine, “Fireside”, July-September issue,
page 6, “ ….Along the lines of uniqueness and creativitry, Anu
member of the National Advisory Council and a Padmashree)
unusual company in our own city of Pune a couple of months ago.
The company, Associated Manufacturing Company, an auto ancillary was established
by Subhash Chuttar and associates 35 years ago. So what is unique about that?
Mr.Chuttar, father of a mentally challenged son employs people who are mentally and
physically challenged. Today, he has a workforce of approximately 260 people of
which around 58 are so called “challenged”. But after seeing the set up, I ask myself,
“challenged” in what? This company produces no rejection, 100% quality products,
export quality, is managed by one such gentleman and he ensures the quality of every
product coming out of the factory (
the world!).
(her mother andand I visited a veryan achievement of the highest degree, anywhere in
What is more, once they have been taught the skill, they continue their work
irrespective of time – they want to leave only when they have completed their task.
There is no union and once they join and are trained, they stay for life
achievement!)
everyone to see.
Mr.Chuttar is a remarkable person. Thanks to his passion and commitment, he has a
very dedicated team of people, who work with their heart (
another well-known company’s Chairperson)
one is capable of doing. He explained that during recruitment process, he interviews
the parents for 2-3 hours which indicate what the individual is capable of doing; they
also judge their emotions and thereafter decide on which machine to place them. His
team knows each person’s family history
know of do this?)
We were introduced to a boy who insisted he was the boss of the factory and every
time Mr.Chuttar called for a meeting, would sit on his chair, since he genuinely
believed he was the owner and called the shots. Mr.Chuttar in his inimitable humble
style accepts these traits and talks about them with pride, compassion and a great
sense of humour
(another great.Safety and cleanliness are practised and the results are there forwonderful testimony from. I asked as to how they know what each(can any formal examination in any field, you.( just ponder it over for awhile, why can’t we be like him?).
P. K. Dutta, DIC, PhD (Lon.) Tel:+912026854287
C-7, Green Acres e-mail: pkd@vsnl.com
Salunke Vihar Road Mobile: 9422301438
P u n e – 411 048
To incorporate safety on the shop-floor, he and his team have thought through and
installed machines and extra safety devices. For example, machines normally
operated by the feet, in this factory will start only if two workers use both hands.
Similarly, on a machine that requires one operator, he has added a device that
operates the machine only if both hands are used, rather than just one hand and so
on
(reflecting how the management thought through afresh for unusual circumstances).
Anu and I met his son, who with great humility told us that he had been working on the
shop-floor for 20 years and was currently specialising on locks; thereafter, he would
shift to being an operator and then work on a lathe and so on. The question of human
ego immediately came to my mind! Here is the son of the owner, who sees himself as
an ordinary worker. Why is that we have to be mentally challenged to forget our ego,
to treat our co-workers as human beings?
often causing so much unhappiness and gaining absolutely nothing to cherish.
Indeed a very pertinent question for all of us
I would urge some of you to see this factory for yourselves and then think through as
to how we can incorporate far more “diversity” into our workspace. Would be very
happy to receive some of your thoughts and ideas on this
her people for ideas, another uncommon scenario!).
that each one of us has something unique to give. If only we have the patience and
skill to identify what skill sets are good for which application, the outcome can be
remarkable as seen in Mr.Chuttar’s factory
listening, how to go about?)
(The Chairperson askingLet us not express sympathy; but( are our Management Education Institutes
----------------------------------------------------------------------------------------------------
N.B: “The intention of bringing the above story is to let the dear readers know about it, because Meher’s writing will not be seen in the public domain and also,it is highly unlikely that our media will ever go to see the place to report such a heart warming story, because it is unusually not sensational It inspired me ”…..
Pulin Dutta from Pune.

Saturday, 24 September 2011


THE CANCER OF COMPETITION

PULIN  DUTTA


Once I stumbled into an essay, the title of which I can never recall, which dealt with the dreadful affliction, “Cancer”. I learnt that Cancer was not a disease as such; but a malfunctioning of the organic body system, most of the causes residing within the body. It said, “A body has a number of parts and the parts have numerous tissues and cells. When due to some reason or the other, not yet well understood, some cells tended to compete with the rest to grow faster than the others and win - Cancer developed.”

The winning cells feed on the neighbouring cells to grow and gradually spread out. We all know what happens eventually. The Cancerous cells win and the body loses. Symphonic interdependence on one another breaks down - Win-Lose!
I thought in that case all organic bodies are likely to be afflicted with cancer, when interdependence of the cells and mutual harmony in their functioning broke down. If that logic were correct, then an organisation or a home made up of organic human beings must also suffer if the various parts of the same organisation were competing with one another in a win -lose sense. This is how as history tells us so many nations lost their freedom due to internal quarrels. I have seen indeed this was so, wherever internal comparison and adversarial competition was encouraged. This is true in schools, in companies, in market places and even in professional sports and our own homes. Is it not surprising that we are still in the same mode even now in the 21st. century, still obsessed with adversarial competition?.

I think it is worth thinking it over and try out the alternatives seriously at home, at schools and in our organisations. Nothing to lose anyway! Otherwise, we should all stand to lose in the final analysis. This is more so in the shorter term in organisations like companies, political and social organisations families and governments. The breakdowns are seen sooner. In the case of societies, civilisations and nations it takes a bit longer to see the results.

Why does it have to be this way? I searched and searched, until I read and heard what Dr. W. Edwards Deming had to say. He was the only one in this vast world of business to tell for the first time how a superstitious belief of many people that “competition was healthy”, itself was the major cause of disaster of our own making.  I invite the readers to ponder over this seriously for sometime and reflect what could happen.

When I was in the Deming seminar in Birmingham in 1992, he gave us a diagram (Figure I) to study carefully. I am not sure if the assembled 350 people really understood Dr.Deming’s order, study. At least I did not. For, I thought there was not much to study in this sketch? We were by then veteran ‘professional managers’ for decades and we thought we knew most of the things managers ought to know. We were in the state of unconscious incompetence. We knew not that we knew not.

While, looking at the diagram, most of us, subconsciously, was engaged in what we were good at - executive art sessions (this happens to managers when their mind was somewhere else and forced to be physically where he was) drawing a rectangle or a circle or an oval around each word, e.g. design, production, assembly, inspection, distribution etc. Deming was taking rounds in his wheel chair, pushed by his devoted secretary for past 30 years. He saw us putting the rectangles and ovals and roared in his characteristic style, “ What are you doing? Why are you putting up the fences? I could have done that myself”. We were dumbfounded.

For, we were veterans in organisations for years and we were used to be in our departments, our fenced homes, feeling protected. That was our idea of an elegantly designed organisation structure. Wasn’t it? So, we did nothing unusual, we thought. Another superstitious belief! Deming went back to the Over Head Projector and began telling how silly we could be as managers. He said, such fencing created both physical and mental barriers between functions and internal adversarial competition (and politics) became the norm. He said, thus we ignored the main aim of the organisation – collectively cooperatively and intensely “creating and delivering value-satisfaction’ to the customers”.  How right he was? We were on the other hand mostly preoccupied to protect our own ‘private turf’, the chair, lest someone took it away. A fear resulting from mistrust and distrust towards one another. We were opaque to the others, and transparency highly desirable to satisfy the internal and external customers was amiss. We became the cancer causing genes to our own organisations! The organisation suffered, we suffered!

Deming spent his lifetime trying to educate business managers that for a company the competition is outside the company. And he was not at your mercy. To win there, he suggested all the people must work without competition inside the company in total co-operation. Interdependence in place of independence! The Japanese applied Deming’s advice and did exceedingly well in the market place and came to be known as the “miracle” of the second half of the 20th. Century., rising like the proverbial Phoenix from the devastations of the World War II and two Atom bombs and still going strong as the unrelenting economic power house.  Even after fifty years, he found the American managers (and their likes in India) are still competing with one another inside the organisation like the cancer causing cells in the belief of “healthy competition”. 

The term, “Healthy Competition” is an oxymoron. It is like saying, a ‘truthful lawyer’. Does that not seem contradictory? Actually Mahatma Gandhi first said it more explicitly, while denouncing his legal practice.

Competition amongst the various parts can never be healthy. It creates friction, bitterness, inferiority and superiority complexes that affect the body and mind.

Even at schools and homes, asking children to compete adversarially with one another is the blunder many parents and teachers committed. Thus we harm the child by polluting his developing mind for life. Such children cannot lead a happy life, even if materialistically ‘successful’. The only thing we should ask the kids to indulge in is competition with oneself trying to continually improve from his and her past and cooperate with the others and help them to improve too. That will benefit the children and the society more. Continual self-improvement should be an infinitely better way to lead a happier and more successful life.

I know most readers won’t agree. For, most of us grew up this way without much thinking. Superstitiously! We believed for one to win, another has to lose. Why? Can anyone tell me? The term “survival of the fittest” did not imply that one is required to destroy others to survive. That will be a very uncivil behaviour, don’t you think? Are we not seeing enough of the devastating outcomes of win-lose competitions all around us? Are we not victimising ourselves this way?

Look at the environmental degradation we have created for selfish gains of few. It is now threatening our lives and our children’s lives. Many families and homes suffered from the same disastrous consequences of encouraging adversarial competition amongst their children. Should we encourage that? This is a very serious matter to be left unquestioned, I believe.

Organisations can be designed to foster co-operation in place of competition, like in a symphony orchestra, if we wished to. Only the 'macho' fast lane traffic, the drunken drivers on the roads, impatient and over ambitious people may resent it. What to do then? Get rid of them like virus is the honest answer. They caused jams, harm to others and to themselves. They also block the others. The pests should be controlled. Don’t you agree?

It will be a blessing for the organisation, experience says so repeatedly. I have seen it all around for decades and that is why I teach such non-textbook ideas in organisations as a passion, as I vowed at the ‘feet of the master Dr. W. E. Deming’.  I take pride and joy in saying that in few cases even my listeners found happiness., about which they narrated interesting stories. I wished our school teachers, parents, guardians, the business managers and bureaucrats understood this very difficult concept. Difficult, because it demands rejecting a long-held superstition that there is a thing called, “healthy competition”!

Managers, teachers and parents beware! I remind you once more - if it were healthy then it won’t be competition (but cooperation) and if it were competition, then it can’t be healthy.

Further, the worse thing we are used to is the reward and punishment (absence of rewards) associated with adversarial competition.  That kind of short - sightedness robbed individuals from taking pride and joy at work, schools, homes for peace and happiness in life. The society thus suffered more, because the whole system gets into a trauma. The West suffered a lot this way, they confessed. A careful observer can discern that. We too are suffering in many fronts. Subversion of the system caused a chain reaction like cancer in any organisation.  Let us appreciate this in greater depth and spare our children from entering into this vicious cycle now and let us encourage them to cooperate to gain together and earn true pride and joy in life.

We have to come out from the state of ‘Unconscious Incompetence’ and move towards ‘Unconscious Competence’ and avoid the fatal attraction of ‘Healthy Competition’. It simply does not exist. Period.




Monday, 12 September 2011

QUO  VADIS  DOMINI?

PULIN DUTTA


As I wrote in April, 2011 elsewhere,that we needed a  septugenerian man of humble origin to stir up our souls against corruption. Indeed, no matter how many comfortably placed middle-class critics from their arm chairs are expressing scepticism, we have to admit it shook up the mass, like never before since 1942, when Gandhiji launched the final Quit India movement. The beauty of Anna Hazare’s movement is that it demonstrated, still the Gandhian ways of protesting and mobilising the mass is working. It is not a small demonstration and if someone is not seeing its significance than it is time for them to wake up., especially our young generation. This massive mandate can not be ignored.  Otherwise, it will mean supporting corruption in our nation’s life as an acceptable option.

I agree, there were a few unelegant, even crude aspects this time, trying to run the government and the parliament from the outside and verbal spat. For, today we really do not have a great saint like Mohandas KaramChand Gandhi, well articulated, so pure and so loving and forgiving, leading the Satyagraha and yet respecting an adversary, not using offesive words! Even then, during the Struggle for Freedom movement the middle class by and large the elite working for the British and the rich class like the Rajas, Nawabs, Zamindars etc., were not in favour of Gandhiji’s movement. Few anarchists even killed some Britishers, some indulged in communal riots etc., thereby casting a wrong label to the non violent movement. A mass movement can become difficult to control by one leader. Still, it becomes necessary at times.

According to one historian, hardly 35 per cent Indians, mostly the youth, villagers, lawyers etc., were true to the movement. Many more were opportunists to grab the limelight. Yet, Gandhiji’s methods worked wonders.

Much before then, one lone teacher at the Ferguson College, Pune, for the first time, publicly announced, “Swaraj is my birth-right and I shall have it”. Do you think the educated middle-class, apparently intellectually bright lot in Pune supported him? No! Instead, he was ridiculed by his own friends and colleagues! Now, do you still believe he was wrong?

The same argument holds good even now with Anna Hazare. I for one am prepared to honour him even with some faults, for standing up and giving a voice to the people at large! I did not do it, you did not do it. We only cribbed eternally within the four walls. Didn’t we? We were the cowards and that makes Anna the hero. That happened to Swami Vivekananda too in Chicago when he was invited to give a talk at the ‘Parliament of Religions’. One night he was stoned, while he was asleep in a bench in the park. The next morning in a crowded hall, he began, “Dear  Sisters and Brothers of America..” . He conquered all those present and was hailed as a true saint, after his eloquent unprejudiced forgiving words for those who attacked him the night before. The Americans could not believe that such a man in flesh and blood was talking to them! They saw in him the like of the Christ. Such people make the difference, despite rude remarks from the faint hearted ones . May be it is another law of nature!

I am particularly sad today, because I felt the young would be leaders in the country, could have shown their courage of conviction by taking Anna’s cause to every nook and corner and explain to the mass what are the options before them. I wished young Rahul Gandhi, for a change to support Anna and make it a success. I thought he was a strong anti-corruption crusader, not just another youth congress man! I was wrong, which saddens me.

People saw our so called youth leaders shouting hollow slogans and taking out torchlight processions in few cities for the TV crew was a cruel joke! There was no sincerity and honesty of purpose, one could see through. Some of those hogging the limelight, I was told, were involved in the extortion of shop-owners and vandalising if protection-money was not paid. If that is true, then they are making it a mockery of Anna’s movement. The media and the good public at large should wake up and must not allow such corruption in the future. We owe it to ourselves!

Saturday, 10 September 2011

FROM  UNCONSCIOUS INCOMPETENCE  TO
UNCONSCIOUS COMPETENCE
PULIN DUTTA
Most small boys, almost always, want to sit in the front seat of a car. He even thinks he can drive it. I am talking about boys, not girls, because more often than not girls do not intend to be good drivers. At times you see the little one making guttural, purring sounds as if he's really steering a car. He actually thinks he can drive like anybody else. What do you call this state of mind? One well-known management thinker termed it “ unconscious incompetence”. A state in which one knows not that one knows not. Rather a blissful state. Actually, many of us in management are in this state for a very long time. We may not realise that our ability to appreciate, imbibe, let alone learn, has already ceased to function long ago. The shutters of the mind's doors and windows are pulled down to the light outside. Or, Firewalls as the ITpeople say!
Then we possess nothing else but to manage with authority, power, policy, new techniques, fads, consultants and brute force and again we remain “unconscious” that we know not that we know not how to really manage. Does this sound familiar?
Take a hard look at yourself and answer honestly: When was the last time you learned something new and what did you do with the new knowledge? Doing more of the same is very inadequate to survive in this new economic age. Narayan Murthy often says this. The late Sumantra Ghosal admonished us, “ when you know you are in a ditch, then why are you still digging?” Now back to the small boy in the driver's seat. By the time the small boy reaches his teens, he begins to realise (if he is a thinking type) that after all driving is not just switching on the engine, pressing the accelerator and turning the steering wheel. A Dutch IT professional, who worked in Bangalore for a while, wrote to his mother that in Bangalore people don't drive. They just point their cars in a certain direction and let go! The rest is left to Him to take care of.
Driving competently (or well) requires a lot of application – another difficult thing to accept by many. The teenager realises that good driving requires internalised knowledge of what to do and what not to do. Not only for his own sake but for every one else inside and outside the car. Besides good road sense, driving well involves other finer knowledge, skills and temperament. Then, the young man reaches the second stage of “conscious incompetence”. Still incompetent as a good driver; but at least he is aware of it.
Currently the cricket pundits are talking a lot about how Rahul Dravid and Anil Kumble evolved match after match by continually learning, applying and improving their art of playing competitive cricket. The same can be said about Amitabh Bachchan and Asha Bhosle over the past three decades – improving all the time, to remain at the top. They are all conscious of their limitations but are still exploring avenues to improve further with new knowledge and skills. What the four have in common is the attitude to keep on trying to do better. This is the result of attempts to cross the first major hurdle of  “unconscious incompetence” to “conscious incompetence”.
In my 40 years in industry, I have seen a number of managers developing in this way all the time and making serious efforts  at learning continually, just like the teenager taking his driving lessons seriously and making self-corrections to go beyond the aim of just getting a driving license.
 This is a long process and even after years of driving, the serious driver can feel he has to still hone his driving knowledge and skills. It is worth mentioning that most road casualties are caused by drivers with a license. Remember the telling line in James Bond films, “ 007 licence to kill?”
When further learning stops the problems begin. Otherwise, how do you explain the reappearance of the same old problems and solving them in the same old ways?
Fads like, productivity measurements, targets, cost reduction, downsizing, automation, restructuring, ISO 9000, Six Sigma and what not? You know the whole list, don't you? Did those 'flavour of the quarter' dosages and quick fixes eradicate the dreaded disease? No!
Antibiotics do not eradicate – they cure for a while, with side effects, until the next time.
Back to the young driver again. The continuous effort to acquire new knowledge and insights then raises the young driver to the state of “conscious competence”. Now, he is aware of the fact that he knows something, a bit more than before. Such additional and incremental knowledge cannot come only from within. It always must come from the outside and by invitation – meaning, by trying hard to get that knowledge by asking, learning from others or by observing others. For managers, this is a very time consuming and tough journey, collecting bits and pieces of information from many sources, converting it into knowledge and skills and applying it diligently, experimenting, sharing with others, taking feedback and using the feedback. Only through such rigour can new knowledge enter from the outside. Conscious competence in a manager will prod him to look at himself without pride or prejudice.
He will introspect meaningfully without putting up any defence. A difficult proposition, most will gree; but who said knowledge came easy? On the other hand, most managers  will take comfort in the fact that anyway there are not likely to be many Rohinton Agas, Russi Modys or Narayan Murthys, who continually reflected on their own premises and assumptions. He just doesn't make them anymore as the market demands new models and more and more MBAs instead! Now the teenager has grown into a good citizen, feeling responsible for his actions and demeanour with respect to himself and society. He drives with total commitment to the safety of self, the passengers and others on the road. He observes the rules of the road, extends courtesy to other drivers and keeps his road rage in check. All such qualities consciously cultivated over time will gradually take him to the ultimate state of mind and intellect – “unconscious competence”, as far as driving is concerned. That becomes his nature and obviously he is a role model for his children, colleagues and friends.
This is a long, arduous journey without an end. Continuous improvement is just that. It begins with the self. Only such managers make a real difference and lasting contribution to their organisations. I teach in MBA programmes and I am yet to see these ideas being discussed, explained and taught.
These are not marketable ideas – are they? I was very fortunate that once upon a time my enlightened employer sent me to a fourday Deming conference, overseas. There I was stunned to see the 92 years old Master,  terminally afflicted with cancer, unconsciously demonstrating most of what I have said above and in the process deeply influencing some of us.
Of course, he didn't draw a parallel with the young boys driving; but conveyed what we should recognise, learn and relearn and do almost naturally to lead business affairs in the near and distant future in the global village. The Master demonstrated very naturally (after taking a deep whiff from the oxygen cylinder attached to his wheelchair) his state of mind by saying, “I am here to learn and you can make a difference by allowing me to learn”. What a fine exposition of “unconscious competence” from the man, about whom the celebrated Prof. Yoshida once said, “ In Japan, Deming's name comes next to God's.”
Closer home, can we make a difference to our company, our people, by not giving up.  Don't we owe that pleasure to ourselves? I know there are Dravids, Kumbles, Bachchans, Bhosles (and Demings) amongst you, waiting to burst out and shine brilliantly as professionals and managers. We need you. Don't flee away to greener pastures, to find the easier way out. Don't just wait for instructions, you won't need them in the “unconscious competence” state.
In summary, the four stages can be remembered as:
1).Unconscious Incompetence
2). Conscious inompetence
3).Conscious competence
4).Unconscious competence

Friday, 9 September 2011






LET THE DEMING APPROACH HELP
 IN BUSINESS & PUBLIC SERVICE
Dr.P.K.Dutta

Public Service Executives and Business Executives come from the same society, especially from the middle class. Therefore, both are products of the same system and background, culture, compulsions, education, customs, prejudices, biases, beliefs and superstitions,  more or less to the same extent. Therefore, whatever be the mindset of the business executives is equally likely to be seen in the Public Service officers too. Deming’s approach originally developed rapidly in Japan mostly in the areas of commerce and business. For, in 1950, the label “Made in Japan” was an international joke, indicating poor quality and cheap products. You may recall Raj Kapoor’s song, “Mera Joota Hai Japani…” in his film “Shree 420” made in the very early period of the ‘50s.

However, Japan had no other way to survive the aftermath of the World War II, but selling industrial products in the discriminating world-markets. They were at the brink of a huge calamity. She was rather poor in natural resources, highly earth quake prone, volcanic soil mostly unfit for large scale farming, high density of population and a sense of gloom after the two atom bombs in 1945. Then they invited Dr.W.E.Deming(1950), followed by Dr.Joseph Juran(1954) from the USA to help them out, the outcome of which is now a history.

It is important to note that the Japanese Government bureaucrats also adapted the Deming’s approach. Because they believed they belonged to the same society, a Japanese society! Thus, a strong symbiotic relationship between commerce, business and the bureaucracy could thrive to sustain the resurrection process and survive world wide by becoming a powerful economic powerhouse within five years of accepting Deming as their mentor.

We need to do the same in a much wider scale and as quickly as possible, as ours is a vast country with history of poor implementation. Our myriad cultural traits, regionalism, illiteracy, corruption and divisiveness made things more difficult. Yet, we must succeed here and now. The alternative could be a terrible scenario, especially in a globalised era.

In my humble opinion, first thing first--that we the business and government executives, teachers and students alike must learn seriously about the basic Deming approach, without trying to imitate after listening to make believe case studies, in the MBA class-rooms. Such imitations never worked, even though most management teachers used this technique for a long time. Next, is to internalise the scientific logic of Deming, which he called, “The System of Profound Knowledge” and undergo individual transformation. For, without individual transformation one cannot carry the necessary convictions in the others to change. One has to move from “Unconscious Incompetence” to “Unconscious Competence”, which is a never-ending process. Thus, we will keep living in the present involving continual change coming our way all the time. There cannot be any pause. Or else…!

The days of Business and Administration in the ‘Cow boy’ style of the old Wild West and Indian Feudalism are over. We must think and do things differently now. The whole society has to become by and large a middle-class society. No distinction like the upper middle-class, lower middle-class must be allowed to influence our mindset. Today, it has become a curse.

While in passing, I must mention here that somehow there is a perception, especially in the IT sector, that managing IT is based on a different paradigm and therefore, the Deming approach, which started with the manufacturing business, is not applicable to the IT business. In my humble opinion, it is a false American assumption, blindly imitated by us now. Only a bit more in depth study will help such believers to relearn, if they wished to! Someday we will discuss this later.

I have made it my job to exchange these radically newer views with people who can make the difference, if they wanted to. There will be resistance to change, I experienced; but there is no other way to make our march towards making India a sustainably happy, peaceful and prosperous country, exists in my view. We need not be a military super-power, we need not go to the moon, nor become the richest nation at any cost; but we owe it to our future generations a happy and prosperous country.

It is my mission; because I had the rare and unique privilege as an Indian of learning at the feet of the great master, Dr.W.E.Deming (1900-1993) and I vowed to him that as long as I am ambulatory I will keep trying to share my learning and experiences with the others. I know it will be a difficult journey but I owe it to my society. I believe together we can do it!
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e-mail: pulin.dutta@gmail.com